When asked “why did you start your blog?” a lot of us will answer with “I needed a creative outlet” or “I am passionate about my subject and I wanted to share”. Those are both valid answers for why you started but now that you have built a following why do you continue writing new content?
If the answer doesn’t involve your readers you’re thinking about your blog all wrong. And while yes, you may have built a following on the basis of writing just for you, new readers are less and less likely to stay with your site if they can’t clearly find something for them.
Top Tier Bloggers know that you can’t create content for everyone. They understand the important process to define your ideal reader and have honed their content to appeal to those readers. This is one of the surest ways to grow your traffic.
The good news is that you get to decide who your reader is! So if she’s just like you – that’s fine but define who you are. The following are some things to consider when working to define your ideal reader:
- Female or Male?
- Age Range
- Location (urban or suburban)
- Occupation (corporate, education, craftsman, designer)
- Relationship Status
- What other things does this reader read (magazines, novels, other sites)
- Where does this reader travel to?
- What kind of foods do they eat?
- Do they workout?
- What kind of hobbies do they have?
- What social media platform is their favorite?
- Where do they shop?
- Do they accessorize? Get Manicures? Wear heels?
You can get as specific as you want to. First define your ideal reader then you can begin to tailor your content to their tastes. The relatable content will be noticed will drive consistent traffic from your ideal reader to your site.