Meet the Member: Novelstyle


Hi! My name is Ileana and I’m the owner of fashion and lifestyle blog Novelstyle. Novelstyle is all about the happy things in life, such as fashion, beauty, lifestyle, pugs and everything cute! I enjoy sharing what makes me happy because shared joy is twice the joy!
When did you start blogging and what inspired you to start your blog?

I started the blog in 2012 after I have earned my college degree in fashion and textile design. At the same time, I was moving to Austria so I was inspired to share my personal life and outfits online with friends and family back in Argentina. I also wanted to inspire everyone to wear what makes them happy. It then turned into an online diary that’s not just about fashion, but all happy things in life. Including my little pug Lemon 🙂
What is your favorite blog post that you have written?

It is very difficult to pick one favorite post, as there are several I love! One of my very firsts DIY’s was a Book Clutch that I wore for my wedding. I always felt very connected to that post. I also love all the ones related to Berlin Fashion Week and Bread and Butter, as I had an amazing time over there. Or my Buenos Aires travel guide, filled with all my favorite places back in my hometown.

What do you love about blogging?

I really enjoy researching and writing about fashion and lifestyle trends. There is so much to discover every day. But the most rewarding thing is the impact you can make on other people’s lives, by encouraging them to find and create their individual style and by wearing what makes them happy – this is what I love most about blogging! I strongly believe in playing dress up, expressing yourself through fashion and creating your own story.
What are some brands that you have worked with, or some brands that you would love to work with?

Among my favorite brands that I have worked with are Desigual, Daniel Wellington (, Jambu and the Weinmeister and Lux 11 Hotels in Berlin. I would love to get the opportunity to work with some of my favorite brands, like Kate Spade and J.Crew, with some Argentinean designers and with companies that believe in the same things as Novelstyle, that one should wear what makes them happy!

Be sure to follow Ileana and all her fashion tips at Novelstyle!