Behind The Brand: Vo Jewelry

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Amy Vorel’s jewelry line, Vo Jewelry, is quickly becoming a favorite of fashionable Chicagoans. Her unique and original creations balance simple elegant and edgy character. We had the chance to talk to Amy about her inspirations and her business.

As a fun bonus, Amy is giving away a necklace from her Bobby line to a WCBC member! 

What inspired you to start Vo Jewelry?

Making jewelry has always been a hobby of mine. In college, I interned for a high-end jewelry designer in Chicago for a summer. When I walked into her loft to interview the first thing I came across was a picture of Sandra Bullock wearing her jewelry ​, I was in awe. From that day on, ​I knew this wasn’t just a hobby but a passion I wanted to pursue more seriously. ​ ​

Tell us all about your current line. What was the inspiration?

My current line is made up of gold-filled bullet shells filled with precious quartz stones including my best sellers – The Bobby and The Mini. This line is timeless; pieces you can wear everyday, yet versatile enough to take an ordinary outfit to the next level. It is inspired of Chicago’s unique culture, architecture and style.

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What advice would you give to someone who wants to start their own business?

Doing what you love will never compare to just a day job so go for it! Start off with what you can, create a budget and start making moves!

How do you manage running a business and working full time?

Managing my time – it’s my biggest struggle but the most important.

Which female entrepreneurs do you look up to?

The Olsen twins – I grew up with the​m​ on Full House and watched them ​evolve into​ style icons.

Where can we purchase your jewelry?


Do you have plans to expand your line in the future?

Yes – I have new pieces ready for the summer and fall! Get ready to Vo yourself more…

Enter the giveaway below. Please note that you must be a WCBC member in order to win.
a Rafflecopter giveaway

Follow Vo Jewelry on Facebook & Instagram!