Amy Vorel’s jewelry line, Vo Jewelry, is quickly becoming a favorite of fashionable Chicagoans. Her unique and original creations balance simple elegant and edgy character. We had the chance to talk to Amy about her inspirations and her business.
As a fun bonus, Amy is giving away a necklace from her Bobby line to a WCBC member!
What inspired you to start Vo Jewelry?
Making jewelry has always been a hobby of mine. In college, I interned for a high-end jewelry designer in Chicago for a summer. When I walked into her loft to interview the first thing I came across was a picture of Sandra Bullock wearing her jewelry , I was in awe. From that day on, I knew this wasn’t just a hobby but a passion I wanted to pursue more seriously.
Tell us all about your current line. What was the inspiration?
My current line is made up of gold-filled bullet shells filled with precious quartz stones including my best sellers – The Bobby and The Mini. This line is timeless; pieces you can wear everyday, yet versatile enough to take an ordinary outfit to the next level. It is inspired of Chicago’s unique culture, architecture and style.
What advice would you give to someone who wants to start their own business?
Doing what you love will never compare to just a day job so go for it! Start off with what you can, create a budget and start making moves!
How do you manage running a business and working full time?
Managing my time – it’s my biggest struggle but the most important.
Which female entrepreneurs do you look up to?
The Olsen twins – I grew up with them on Full House and watched them evolve into style icons.
Where can we purchase your jewelry?
Do you have plans to expand your line in the future?
Yes – I have new pieces ready for the summer and fall! Get ready to Vo yourself more…